Hampshire has just 18% woodland cover compared to the European average of 44% according to the Woodland Trust, the UK’s leading woodland conservation charity.
They are challenging shoppers in Eastleigh to help create many acres of new woodland throughout the UK by buying from the Woodland Trust fashion range found in the Swan Centre’s Dorothy Perkins store
Money from sales is being donated to the Trust who are hoping to reach a fundraising milestone of £1 million
Sales of the 2007 to 2009 clothing ranges across the country have already enabled 149,000 trees to be planted in some of the Trust’s 1,000 UK woods.
This year the Trust needs to raise just £300 through sales in-store to take the nationwide fundraising total to £1 million, which is enough to create woodland the size of more than 250 football pitches.
From May 24, 20% of collection’s sale price will be donated to the charity. The tops and t-shirts are priced between £18 and £22 and the bracelet costs £11. The clothing items are made from 100% organic cotton – having been grown without the use of pesticides or genetically modified seeds and ripened by the sun in a natural environment.
Ruth Marshall, from the Woodland Trust said: “I would like to thank Dorothy Perkins shoppers in Eastleigh for buying the previous ranges, which has enabled the charity to make much needed strides towards realising our long term vision of doubling native woodland cover in the UK.
“This year we have set a target to reach the fundraising milestone of £1 million, which we can only achieve with the continued support of ethical shoppers. So please visit your local Dorothy Perkins store and take a look at the Woodland Trust range on sale there.”
The Woodland Trust has 300,000 members and supporters.
The Trust’s vision is a UK rich in native woods and trees enjoyed and valued by everyone.
The Trust believes:
• There should be at least twice as much native tree cover in the UK
• There should be no further loss of any ancient woodland
• Every child should have the chance to plant a tree
• There should be a wood with open access close to everyone’s home
• Everyone should recognise that trees and woods are an essential part of a healthy environment.
Established in 1972, the Woodland Trust now has over 1,000 sites in its care covering approximately 20,000 hectares (50,000 acres). Access to its sites is free.
For more information log onto www.woodlandtrust.org.uk/dp