Eastleigh Music Fest in ticket sales flop

...and this was for a free event!

Although the council had promised crowds of up to 15,000 people visiting July’s Eastleigh Music Festival – it has just been revealed that only 683 tickets were sold.

A freedom of information request submitted by local campaigner Matthew Myatt shows even fewer tickets were sold than last years disappointing 730 and that for the second year the cost of running the Leigh Road festival have outstripped ticket revenue by about £40,000.

The lack of popular support for the ticketed evening performances on the Friday and Saturday nights of the 3 day contrasts sharply with the crowds that attended the free Family fun day and Mela that was organised by Laocl Asian welfare and cultural association on the Sunday.

An eyewitness has reported to Eastleigh news that the Friday evening which was headlined by Cara Dillon – an artiste not generally well known outside the Folk circuit -was particulary poorly attended and local freebie paper News Extra reported Saturday’s festival headliner ‘Badly Drawn Boy’ as delivering a bad tempered set with the artiste cursing the poor sound at this ‘family ‘ event.

Matthew Mayatt, who along with fellow local issues campaigner Sam Snook, has previously staged a protest at the event said:

“It is about time that this event was cancelled, it costs local taxpayers thousands of pounds a year, and creates extensive damage to our recreation ground “

Peter Chegwyn, a local music promoter who is also a Lib Dem County Council colleague of Eastleigh’s leader Keith House, has previously warned the Leigh Road site as a poor choice of venue for a Music festival.

An unsuitable location, poor advertising and obscure acts seem to have resulted in consistently disappointing ticket sales -yet the Council persist in promoting this loss making event while withdrwing support for Eastleigh’s ballroom dancers and swimmers. Fascinating!

  6 comments for “Eastleigh Music Fest in ticket sales flop

  1. peter stewart
    August 11, 2010 at 5:43 pm

    Well done Matthew for doing what the “opposition” Conservative local politicians never did. Maybe they were copying the appalling inaction of their Parliamentary colleagues who also did nothing to oppose the ruling party! Such “consensus” among those from all the main political parties is part of the reason the Country has gone to blazes! Matthew has done a public service in highlighting what appears at first glance to be a loss making venture with little to commend it. No doubt LibDem politicians will hate Matthew for this, but from a democratic perspective (which in my book is important) unless politics is forced to endure public scrutiny by means of such an adversarial mechanism as Matthew has employed, it tends to slip insensibly into dictatorship, where the people are no longer represented and instead the will of the ruling elite begins to hold sway. This insidious denial of collective free will at a local level (yes COLLECTIVE free will) is of course symptomatic of the much larger philosophical infection which has reduced our ruling elite at the national level to that of brazen treachery. I mean the Conservative leaders’ aiding and abetting of foreign governance of the British people. As a satellite state of the EU what more do you expect?

    • mm
      Eastleigh Xpress
      August 11, 2010 at 7:41 pm

      Yes, well done Matthew and Sam Snook too. Not only did they both stand up for what they believed in to protest against a waste of Public money and encroachment of the Towns principle open space – they both got arrested for it too! (Both acquitted).
      The council use the popularity of the Mela to try to pretend the whole festival is a huge success but the figures Matthew has acquired shows the truth.
      It could be a success of course, but a major shake up is needed as the current formula is clearly a dead duck.

    • September 5, 2010 at 10:34 am

      Mathew Myatt statement is not TRUE.

  2. August 12, 2010 at 1:41 am

    The Eastleigh music festival is not totally a free event. The Friday and Saturday night events are I believe, not free. The Mella is.

    The festival does fall on a weekend where there are many other festivals. I was playing at the Romsey Beggars fair my self so therefore couldn’t make it.
    The Mella is a fantastic event and is very important to Eastleigh. It shows another side to the town and I and my family enjoyed it.
    Unfortunately the evenings event had to compete with the world cup final so was not as well attended as it should have been.

    A shame there aren’t more comments from people who actually care about the music and the actual event and it’s impact on the town itself.
    I care not for the politics of the matter.

    • mm
      Eastleigh Xpress
      August 12, 2010 at 9:11 am

      Yep.The clash with the Begger’s Fair was another stroke of genius. The Mela was a well attended and popular event. The paid events were an expensive flop.

  3. Matthew Myatt
    August 13, 2010 at 10:42 pm

    Nick said; ‘A shame there aren’t more comments from people who actually care about the music and the actual event’

    Well Nick if more people really wanted this event then more would come on Friday and Saturday nights to support it.

    The fact that tickets sales are falling year on year speaks volumes regardless of whats on TV. O and FYI, the paid two day event was OVER before the World Cup final the following day.!!!

    Better find something else to blame rather than facing the fact the Hampshire does not want or need this money losing event..!!

    Hmmm.

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