A Report into the festive trading period in this month’s ‘Eastleigh Borough News’ – the free ‘News’ paper produced by the council in partnership with the Daily Echo- appears to be at odds with the national picture suggesting the town had bucked the trend and enjoyed a ‘a Festive success ‘ while the rest of the country saw sales slide.
Many well known high street names –Halfords, Comet, Currys,Thorntons, Game and New Look – all of whom have branches in the town, reported disappointing trading figures due to the recession and extreme weather.
Even traditional end of year strong performers – like the supermarket giants Tesco and Sainsbury’s admitted disappointing Christmas sales.
The poor trading situation in December was confirmed this week by the Office for National Statistics which said overall retail sales were down 0.8% year on year for the month.
“Retailers suffer grim December” reported the Press Association.
“Worst December sales since records began” declared The Independent.
‘Bumper Christmas for Town Centre’ claimed Eastleigh Borough News saying shoppers “Flocked to Eastleigh in record numbers” resulting in “record breaking footfall figures” and goes on to quote town centre manger Dee Buffone as saying:
“Christmas trading exceeded our expectations”
“Tills were ringing”
“Eastleigh and the Swan Centre are on the way up”