Council ditch Echo

Eastleigh Borough news

Eastleigh Borough Council have dropped the Daily Echo as a partner in the production of the council’s own freebie newspaper ‘Borough News’.

A recent freedom of information request showed that from 2007 – 2010 the council had spent almost £340,000 with Echo owners Newsquest – the borough news contract was said to be worth at least £30,000 a year.

The council’s communications department confirmed that they had renegotiated the Daily Echo contract and that they are now designing, printing and distributing the Borough News themselves at a cost-saving.

The ‘new-look’ Borough News will now only be produced quarterly rather than bi-monthly in line with the latest government recommendations although it has expanded to 16 pages from 12.

Copies no longer carry the Daily Echo masthead on the front page.

Strike torn Newsquest – who recently asked Echo staff to consider taking unpaid holidays- have recently announced an 8% decline in advertising revenue.

No one at Eastleigh’s Echo office was prepared to comment.


  6 comments for “Council ditch Echo

  1. June 9, 2011 at 1:35 pm

    But have the council said how much it will cost for them to do this in-house. It may be cheaper than the Echo but what are the figures and should our council be spending our money on printing newspapers when frontline services are at risk..??

    Why don’t they just have the RAG as a online publication which would cost almost nothing and then people who want to read this council propaganda can do so, rather than shoving it through residents doors who will only use it to line the cat tray.

    This would save a lots of trees from being cut down as the council DO NOT use recycled paper and it would be seen as ‘Tackling Climate Change..’

    The council should give me a job as their Climate Change Officer. I could do with the extra £44,000 a year.!

    • mm
      Eastleigh Xpress
      June 9, 2011 at 9:28 pm

      Matthew, they held a consultation regarding a change in executive arrangements and had 13 responses.

      Thats 13 responses out 48,000 copies delivered which shows just how many copies actually get read as opposed to being automatically binned with the rest of the junk mail.

      I would be very wary of paying to advertise in the Borough News.

  2. maureen
    June 9, 2011 at 3:39 pm

    Doea this mean that the Council have bought a printing press? How much did that cost? More wasted money on LibDem propaganda!

  3. Andy Lombardi
    June 9, 2011 at 4:28 pm

    But have the council said how much it will cost for them to do this in-house. It may be cheaper than the Echo but what are the figures and should our council be spending our money on printing newspapers when frontline services are at risk..??

    Why don’t they just have the RAG as a online publication which would cost almost nothing and then people who want to read this council propaganda can do so, rather than shoving it through residents doors who will only use it to line the cat tray.

    This would save a lots of trees from being cut down as the council DO NOT use recycled paper and it would be seen as ‘Tackling Climate Change..’

    The council should give a job as their Climate Change Officer. I could do with the extra £44,000 a year.!

    Well said Matthew! Or maybe they could seek help from the producers of this fine website!

  4. Ian Murray
    June 9, 2011 at 9:04 pm

    I’m through with Mr Nice guy.

    Gloves are off now, I’ll show them who is boss in this town!!

    • mm
      Eastleigh Xpress
      June 9, 2011 at 9:21 pm

      That’s the spirit Sir Ian.

      Just ask yourself “What would Rupert do?” (Murdoch not Kyrle)

      Remember they are competing for your advertising revenue now..have you seen their website recently?

      http://www.eastleigh.gov.uk/

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