Asda launches new community initiative

Asda at Chandler’s Ford has unveiled a new commitment to the local area called ‘Community Life’ as part of a nationwide campaign.

As part of the initiative, a special community board is being launched and money will be raised for local worthwhile causes.

Each store will have  a ‘Community Champion’ dedicated to supporting the local community.

Stores will be opening their doors to community groups if they require designated space for their activities – this includes schools, homework clubs, health clubs, neighbourhood watch, teaching courses and community police events.

An Asda spokesperson explained:

“Community Life is about making the communities around our store a better place to live and work for our colleagues and customers. We have created the community champion role to work not just with, but within the community.

“It’s an exciting development for us and we’re ready for the challenge as investing time, labour and funds in our community will help ensure we’re doing as much as we can to make it the best it can be.”

Asda Community Life will focus on a different topic each quarter of the year including health, the environment, young people and living and working in the local community.

Andy Clarke, Asda CEO, added:

“Asda has a proud history of supporting the local communities we serve. This focus defines the way we work and the way we do business. It not only helps us do a better job as a business, it is also the right thing to do. We believe as a company in saving people money, but equally in that we help them live better.”

Easlteihg Mayor Wayne Irish was on hand at th eBournemouth Road store for the scheme launch on Monday morning and was joined by pupils form Fryern Infant school – whom Asda are helping with Library books -Andrew Wray (Chandlers Ford Scouts) and Community Champion Cecily Casey.

Also present was store manager Nick Simmonds and Fryern Deputy Head Teacher Mary Head.

See also: Fryern pupils start Jubilee with a song