Borough encourages breastfeeding

breastfeeding baby

Eastleigh Borough Council is encouraging mums who want to breastfeed to continue doing so for as long as they wish, as part of National Breastfeeding Week (24-30 June).

The Council has already  teamed up with the NHS, Chamberlayne Children’s Centre and the National Childbirth Trust (NCT) to provide a free drop-in group on Mondays at Chamberlayne Children’s Centre where friendly experts can help solve problems and offer information and encouragement . And in partnership with Southern Health NHS Foundation Trust, the Council has also been asking retailers in Eastleigh Town Centre to join a ‘breastfeeding welcome’ scheme and display a sticker so that mums know they can breastfeed there.  This provides welcoming locations where mums feel more comfortable to breastfeed their babies. And to date over 30 venues in Eastleigh Town Centre and across the borough have already joined the scheme.

NHS research has shown that breastfeeding brings a number of health benefits for both baby and mother and the Council is working to encourage mums to feel confident to carry on breastfeeding for as long as they choose to.

The Council will be spreading the word about breastfeeding benefits during the week. Some of the key benefits for breastfeeding mothers include:

  • lowers the mother’s risk of breast and ovarian cancer
  • it uses up about 500 extra calories a day, so mums who breastfeed often find it easier to lose their pregnancy weight
  • Babies who have been breastfed are usually less fussy about trying new foods
  • Breastfed babies have a smaller chance of getting ear, chest and tummy bugs that result in going to hospital
  • it is now illegal for a business to discriminate against a woman because she is breastfeeding a child

Cabinet Lead for Health Councillor Cathie Fraser said:

“The Council is pleased to be helping to raise awareness about breastfeeding and its benefits.  It’s not about telling people what to do, but creating the right environment for the wellbeing of all our residents.  I look forward to seeing more cafes and restaurants around the borough joining our breastfeeding welcome scheme this summer.”

If you run a shop, pub, café or restaurant in Eastleigh Borough and would like to join the scheme, or just want a list of participating venues or further information about breastfeeding and the projects above, please contact 023 8068 8095 or see here

Breastfeeding week is supported by organisations including like Unicef, the National Childbirth Trust and the Association of Breastfeeding Mothers.

Photo: ©  Carin Araujo