Web based retailing giant Amazon is anticipating the biggest internet spending spree of the year this evening during what is dubbed ‘Cyber Monday’ as Christmas shoppers get ready to avoid crowds and town parking charges by maxing out the plastic on high tech goodies – often cheap compared to high street prices.
The first Monday of December is always the busiest day of the year for online retailers with an estimated £320 worth on online purchase expected to peak at around 9.20 pm. During Last year’s ‘Cyber Monday’ Amazon says it received 3 million orders – around 35 per second – over 24 hours
The e-retailers association IMRG say 40% of ‘ department store traffic’ will go to Amazon where it will be mainly spent on tech toys – this year there is a high demand for PC tablets like the new Apple iPad Mini and Kindle Fire while Beats by Dr Dre Headphones are also a stylish must have for gadget freaks.
The company are hoping that UK taxpayers will be shrugging off the controversy surrounding US corporate giants who have paid little or no tax on their UK operations.
In Amazons case no corporation tax has been paid on £3.3 billion of UK online sales last year.
Amazon’s managing director Christopher North said:
“Monday 3 December could be the busiest day in the history of Amazon.co.uk,”
“As people increasingly shop on mobile devices and benefit from fast broadband at home, we’re seeing a move towards customers buying their Christmas gifts later in the evening when they are at home relaxing.”
While e-commerce may be booming, for many retailers on the high street Christmas is a crucial make or break trading period – which can easily be hit by adverse weather.
Comet is still in the dying throes of its closing down sale and there are questions over the future of Curry’s, PC World and Argos- businesses who are currently in the middle of closing stores and moving to an online centred trading model.
All is not lost for the High Street though as less organised shoppers are atill expected to be out in force on the weekend of December 22 and 23 to grab those last minute pressies and early sale bargains.
Just so you know:
If you click on any of the links in the post above and then buy stuff on the Amazon website then Eastleigh News will be paid a small commission.
If you don’t want that then use this link instead: www.amazon.co.uk
Your goods won’t any cheaper if you do, it just means Amazon get to keep more UK tax-free profit!
Photo: ©Kriss Szkurlatowski