Joel Builds Website for Velvet

Joel Kidd. Freelance web designer.

Joel Kidd. Freelance web designer.

A college student from Eastleigh has developed a new website for the local bus company, Velvet Bus.

Having studied the original Velvet Bus website, 17-year-old Joel Kidd from Barton Peveril College thought it could be improved and sent some design proposals to Velvet Bus, a speculative email which arrived at exactly the right time.

Managing director, Phil Stockley, was intrigued to meet the young entrepreneur behind the visuals that landed in his inbox. As Phil explained;

“Joel’s timing was spot on because we had been thinking about what to do with our website. He had lots of good ideas and we were keen to talk to him further.”

The meetings which followed sowed the seeds of a mutually beneficial project, which has  launched Joels career and delivered a new website for Velvet Bus.

Joel said:

 “To date, my approach to getting commissioned has been to mock-up some design ideas for existing websites which don’t do justice to the brands they represent.”

“Essentially it’s cold calling, but it works. I’ve got several clients now and plenty of referrals coming in from the work I did for Velvet.”

Meanwhile, Phil was so impressed by Joel’s enthusiasm, professionalism and speedy delivery that the revamp project expanded from visual design and coding to more complicated back-end programming.

“Joel’s approach and swift turnaround would stagger many businesses. We really were impressed by his approach to the challenge and the creativity with which he tackled the project.”

Having completed a vocational IT course and an AS level in Media Studies at Barton Peveril,  Joel has now decided to cash in on the success of his first major project and launch his career ahead of time.

Joel knows he’s entering a highly competitive market in economically challenging times, but as he explained;

“It’s been a huge decision to leave college but I know the creative industries are for me and just feel it’s the right move. There’s so much out there and I can’t wait to be a part of it!”

The new-look Velvet website is at

Ray Turner

Formerly a Civil-Servant and IT Specialist at ONS, Ray is now semi-retired and spare-time self-employed. He contributes to Eastleigh News on a voluntary basis and is also an administrator for the site. 

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