Hampshire Cricket are pleased to announce this summer’s Vitality Blast saw more fans, especially families and under 17s, attend fixtures at the Ageas Bowl than ever before.
A 32% year-on-year increase in average attendance was seen at Hampshire’s T20 matches at the Ageas Bowl this season, whilst many of the fans in attendance were new to the game with more than 60% enjoying T20 cricket for the first time.
The Club’s seven-match T20 Passport product – which allowed access to all of Hampshire’s Vitality Blast matches at the Ageas Bowl this summer – also proved to be hugely popular, with a 42% year-on-year increase in demand. The new Hampshire Cricket App, the first of its kind in English county cricket, has been well utilised by those attending the Vitality Blast with 20% of all T20 tickets sold accessed via the App which allows admission to the Ageas Bowl using just your device.
The Ageas Bowl was recognised for its outstanding family experience at last December’s ECB’s Business of Cricket Awards, taking home the ‘Welcome Families Award’, and the club has continued to build on its reputation as the most family-friendly venue with more than 3,500 All Stars and Hampshire age-group representative players attending matches this summer, further highlighting the club’s continued effort to introduce cricket to the next generation.
As part of the venue’s off-pitch offering during the competition, fans were able to enjoy a host of free family-friendly activities around the ground, whilst a range of excellent ‘festival style’ food and drink concessions were available again this year – as well as live music at the ground ranked as having the best view in English cricket. As a result, fan experience scores at this summer’s Vitality Blast were the highest ever recorded at the Ageas Bowl.
Hampshire Cricket Head of Customer Experience, Greig Stewart said: “The atmosphere at Vitality Blast matches this season has been like nothing we’ve ever experienced, we’re grateful to everyone who made this record-breaking summer one to remember and can’t wait to see supporters back in force in 2020.”
Following hot-on-the-heels of this year’s Vitality Blast success, it has been announced that the Ageas Bowl will host two huge limited-overs England Internationals next summer. The home of Hampshire Cricket will host a One-Day International between England and Australia on Tuesday 14th July before Eoin Morgan’s men return to the Ageas Bowl on Wednesday 2nd September as they prepare for the ICC Men’s T20 World Cup down-under with an IT20 against Pakistan.
Tickets for both of next year’s international fixtures at the Ageas Bowl will be allocated via a ballot, with fans able to enter the ballot online via www.ageasbowl.com/ballot.
The ballot for both matches will close on Wednesday 25th September with results to be shared with entrants by Tuesday 1st October.
For more information on how to submit an application, please contact a member of the Ageas Bowl’s Ticketing Team over the phone on 02380 472002 (Opt.2), via firstname.lastname@example.org or in person at the Ageas Bowl Ticketing and Membership Office during normal working hours.