Sales of Hob Nobs – the biscuit of choice for millionaire MPs – and other branded biscuits have plummeted by 14% this year as the credit crunch sees cash strapped shoppers turn to shop’s own branded products.
A top secret report (Price £35) by the Grocer magazine has been leaked by the Daily Mail (Price 55p) which shows that supermarket own-label biscuits now make up 28 per cent of the market by volume.
Sales of McVitie’s Hobnobs and Penguin bars fell 14 %, Rich Tea 12% and Jaffa Cakes 5.1 %. Jacob’s Cream Crackers were down 10.3% and Kit Kats by 11.7 %.
Eastleigh News conducted research which discovered a packet of plain Hob Nobs in the Town Centre Sainsbury’s store cost £1.09 but the shop’s own brand (called ‘Oaty Biscuits’) cost just 50p.
A blindfolded taste test showed it was almost impossible to tell the difference after both packets had been tipped into the same biscuit barrel.
In 2009 it was revealed that Eastleigh’s MP Chris Huhne had claimed 79p for a packet of Chocolate Hob Nobs as part of his expenses as an MP – a sum which he later repaid. Now four years later – thanks to the miracle of low inflation- the same packet of Hob Nobs costs an eye watering £1.75.